A supermarket in China apologizes for a chart that categorizes women wearing larger sizes “rotten” and “terrible”

A supermarket in China apologizes for a chart that categorizes women wearing larger sizes "rotten" and "terrible"
A photo of the brand, which appeared on the RT-Mart store, went viral this week on Chinese social media, with posts about it appearing on the Twitter-like platform Weibo. Over four million views.

The sign was classified as a “Suggested Women’s Size Chart” and featured different heights and weights associated with clothing sizes. Each size also includes an adjective to describe it: the small sizes were “skinny” and the medium sizes “beautiful,” while the large sizes were “bad” or “bad” and the XXL sizes were “terrible”.

The size guide was intended for women between the ages of 18 and 35, depending on the label.

CNN Business did not independently verify the image and it is not clear which store featured the controversial size chart. However, RT-Mart apologized Thursday “strongly” for the incident in a statement posted on its Weibo account.

“After the accident, RT-Mart meticulously searched all RT-Mart stores on the spot,” the company said. He added, “After the investigation it was confirmed that such an accident occurred in a store, and soon the headquarters asked the store to remove all the signs.”

The debate has once again sparked widespread criticism of sexism in Chinese society, particularly over the pressure on women to look a certain way.

Last month, Chinese President Xi Jinping called for more gender equality in a speech to the United Nations and a government spokesperson frequently quoted “women carrying half the sky” to highlight China’s commitment to the cause when asked about the issue early on. a week.

The accident also comes as the Chinese government is pressing Campaign against food waste Across the country in an effort to ensure the food security of nearly 1.4 billion people in the country. To encourage people to eat less food, restaurants have been accused Fat smear behaviors, Including weighing customers before eating and then recommending meals based on their results.

One Weibo user said that the brand’s existence was an indictment of a wider culture of discrimination against women within the company.

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“As long as there was one employee questioning this, it was impossible to extinguish it,” the commentator said. Another said that those who wrote that the larger women were “corrupt” had a “corrupt mind.”

China Women’s News, administered by the All-China Women’s Federation of the Communist Party, said It Weibo official that the chart “distasteful.”

“Don’t lose respect to gain attention. Advertising and marketing should reflect company values ​​and the cultural image. The responsible company should not be marketing this way. Learn the lesson!” The group said.

RT-Mart is headquartered in Taiwan but has a 416 supermarkets In mainland China. It said it would strengthen its internal management to ensure that similar incidents do not occur in the future.

– CNN’s Beijing office contributed to this report.

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