The sign was classified as a “Suggested Women’s Size Chart” and featured different heights and weights associated with clothing sizes. Each size also includes an adjective to describe it: the small sizes were “skinny” and the medium sizes “beautiful,” while the large sizes were “bad” or “bad” and the XXL sizes were “terrible”.
The size guide was intended for women between the ages of 18 and 35, depending on the label.
CNN Business did not independently verify the image and it is not clear which store featured the controversial size chart. However, RT-Mart apologized Thursday “strongly” for the incident in a statement posted on its Weibo account.
“After the accident, RT-Mart meticulously searched all RT-Mart stores on the spot,” the company said. He added, “After the investigation it was confirmed that such an accident occurred in a store, and soon the headquarters asked the store to remove all the signs.”
The debate has once again sparked widespread criticism of sexism in Chinese society, particularly over the pressure on women to look a certain way.
Last month, Chinese President Xi Jinping called for more gender equality in a speech to the United Nations and a government spokesperson frequently quoted “women carrying half the sky” to highlight China’s commitment to the cause when asked about the issue early on. a week.
One Weibo user said that the brand’s existence was an indictment of a wider culture of discrimination against women within the company.
“As long as there was one employee questioning this, it was impossible to extinguish it,” the commentator said. Another said that those who wrote that the larger women were “corrupt” had a “corrupt mind.”
China Women’s News, administered by the All-China Women’s Federation of the Communist Party, said It Weibo official that the chart “distasteful.”
“Don’t lose respect to gain attention. Advertising and marketing should reflect company values and the cultural image. The responsible company should not be marketing this way. Learn the lesson!” The group said.
– CNN’s Beijing office contributed to this report.