Starbucks stepping up to re-offer free coffee to frontline workers amid the ongoing pandemic.
The coffee giant announced Tuesday that it would be extending a new offer for the country’s first responders and health workers, giving them a free, highly brewed coffee (hot or frozen) at participating locations in December.
“It’s been an extraordinarily difficult year, especially for the frontline forces serving our communities,” said Virginia Tenpenny, vice president of Starbucks’ Global Social Impact Initiative. “We would like to show our deep gratitude for those who support and protect us every day with a small gesture of friendliness and a warm cup of coffee.”
To redeem their mugs, all frontline staff members need to do is identify and identify themselves as such (no ID required). Per Starbucks are doctors, nurses, public health workers, pharmacists, dispatchers, firefighters, paramedics, police officers, dentists, dental hygienists, psychiatrists, social workers, hospital workers (janitor / housekeeping / security etc), and active military personnel.
In addition to its offering of free coffee, Starbucks is preparing 50,000 care kits and gift cards to be distributed to front-line workers via Operation gratitude. The company also donated $ 100,000 to the National Alliance on Mental Illness (NAMI) to provide remote mental health care resources to key employees in need.
Starbucks had previously expanded a similar offering of free coffee for frontline employees between March 25 and May 31 until the start of the pandemic. So far in 2020, the chain has given away more than 2 million cups of coffee and 300,000 care packages (including coffee beans) to essential workers.