“This was the second time that my music was sold without my knowledge,” wrote the “Cardigan” singer.
More than a year after music manager Ithaca Holdings acquired the singer’s master recordings of her first albums from the former Swift label Big Machine Label Group, Braun sold the music to the private equity firm Shamrock Holdings. Swift set the scenario for her fans, explaining that Shamrock had reached out to inform them of the purchase. Despite the company’s willingness to speak to Taylor, the singer wanted little to do with the deal, noting that “Scooter’s participation isn’t a beginner for me”.
Showbiz activists take the final step in the remaining 2020 election days
“As soon as we communicated with Shamrock, I learned that Scooter Braun would benefit from my old music catalog under their conditions for many years to come,” added the musician.
While expressing dismay at the non-amicable sale of her music, the singer “Cardigan” and “Exile” added that she had recently started re-recording her older music, including her self-titled album and Grammy win Fearless and 1989. In the letter, she thanks the fans for their constant support and promises them surprises.
“I love you guys and I’ll just keep crossing as they say,” she concluded.
In July 2019, Swift named Braun’s acquisition in a Tumblr post “my worst-case scenario”. In November 2019 the tension between Swift and Braun escalated After the CEO and head of the Big Machine Label Group, Scott Borchetta, asked the singer not to record a version of her old music. Swift claimed that her previous label owed her nearly $ 8 million in unpaid royalties.
The dispute then triggered reactions from well-known musicians. Halsey and Selena Gomez sided with Swift, while musicians like Justin Bieber supported Braun.
See Swift’s full letter below.
I’ve had a lot of questions about my old masters’ recent sale. I hope that clears things up. pic.twitter.com/sscKXp2ibD
– Taylor Swift (@ taylorswift13) November 16, 2020