The CEO of a “funky” latte powder company sponsored by Meghan Markle is a global Californian free spirit who wants to convince the world of the power of mushrooms and stress-relieving plants known as “adaptogens”.
Hannah Mendoza founded Clevr Brands in January 2019 after initially selling her powdered drinks in a pop-up café.
On Sunday, it was revealed that Markle had invested in the brand after Oprah Winfrey – who attended Markle and Prince Harry’s wedding – promoted the products on her Instagram.
‘On Christmas Day my neighbor’ M ‘sent me a basket full of delicacies! (Yes, the M), ”Oprah said with a crown emoji.
»My new drink of choice for morning and night.
“I wish I had Clevr Blends sooner because I added it to my favorite things to do list,” she said of her 19 million followers.
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Markle appears on CNN Monday to thank the “silent heroes” of the pandemic
Oprah posted the products on their Instagram page on Sunday night and gave the brand a huge plug for their 16 million followers
Markle then issued a statement confirming her investment in the company. She did not indicate her use.
“This investment is in support of a passionate entrepreneur who prioritizes community building alongside her business,” said Markle.
‘I am proud to invest in Hannah’s commitment to sourcing ethical ingredients and developing a product that I love personally that has a holistic approach to wellness. I believe in them and I believe in their company. ‘
Mendoza co-founded the company in January 2019 with 31-year-old Roger Coppola.
The couple both attended UC Santa Barbara, with Mendoza graduating in 2014.
Clevr Blends CEO and Co-Founder Hannah Mendoza, who graduated from college in 2014
Meghan billed the company as a “woman run”. Co-founder is the 31-year-old Roger Coppola
Some of the goods sold on Clevr Blends’ website include a “golden” turmeric “superlatte” and a “macha superlatte”.
Her address is listed as a $ 1.2 million Berkeley home, and her social media feed is full of posts promoting wellness and positive thinking.
MARKLE’S STATEMENT ON INVESTMENT
‘This investment is in support of a passionate entrepreneur who is prioritizing community building alongside her business.
I am proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I love personally that has a holistic approach to wellness.
I believe in them and I believe in their company. ‘
In October, Mendoza posted a photo of herself in hiking gear, glowing next to a giant mushroom growing out of a tree trunk.
“Hannah has one of those moments of awe of mushrooms (a common theme on the Clevr team),” she wrote.
“Mushrooms should make you believe in magic – they are ancient organisms that talk to each other, exist on every inch of the world, and heal our bodies in unthinkable ways.
“Did you know that the largest living thing on earth is a mycelium network? Aka a mushroom! ‘
In November, Mendoza showed a photo from one of its suppliers in Santa Barbara that described Sweet Mountain Top Farm as “a bad team of women farmers on a mountain growing flowers and herbs in the clouds.”
Markle reportedly contacted the company after trying their products for herself in 2017.
Mendoza confirmed Markle’s investment by saying, “Entrepreneurs need funding, but they also need consultants who care deeply about what they build.
“I am grateful that I found both of them in the Duchess of Sussex.
“You can feel your passion for what we create, and I couldn’t imagine a closer partnership.
“We look forward to the road ahead of us.”
Clevr Blends offers a range of powdered superlattes that cost $ 28 per pack of 14 cups and come in flavors such as turmeric and matcha.
They also sell “organic coffee made from Colombian arabica mixed with oat milk and coconut cream, powered by adaptogens, mushrooms, and probiotics, naturally sweetened with monk fruits”.
It also sells a $ 18 brand milk frother and a sold out travel mug.
All contain adaptogens – natural substances typically found in plants that are said to help the body counteract and adapt to stress.
Mendoza founded Clevr Blends after setting up a “funky coffee pop up bar”.
“We traveled the California coast mixing adaptogenic lattes and mushroom coffees on the back of a delivery truck. It was great, ”she writes on the company’s website.
“Our drinks made people feel great – but they were hard to recreate at home.
“We needed an easier way to bring these magical elixirs to people’s daily rituals … so we went to the kitchen!
“We set out to create the most delicious, nutritious instant latte in the world.
“After 1 year of formulation and careful procurement of the ingredients later, our SuperLattes were born!”
The company says it sources and manufactures all of its goods in Santa Barbara.
It is said that only organic or non-GMO ingredients are used and that they also want to “donate a percentage of our earnings to organizations that fight for food justice in the US”.
Before Mendoza got into the superfood business, he worked as a volunteer English teacher in Brazil.
The company sells prepackaged superfood-based latte powders that only need to be mixed with water
Clevr Blends also works with a “queer BIPOC leadership group” that focuses on “regional mutual aid and community resilience – to promote food justice projects”.
Markle’s investment is the first since she and Harry left royal life earlier this year to pursue a private life and seek “financial independence” from the royal family.
Her departure sent shock waves through the royal family and came after months of rumored discord.
In their role as senior royals, they would not have been able to make private investments.
Now they can do business with Netflix companies they’ve signed a $ 100 million deal with.
They’ve also been collecting checks for speaking at private engagements since leaving royal life in January 2020 after complaining about the press intrusion.
On Monday, Meghan also appeared on CNN in a taped video message to thank the “silent heroes” of the pandemic.
She also recently wrote for the New York Times announcing that she had miscarried.