But its rapid growth has made Amazon a symbol of a dominant multinational that critics say also imports American-style unwanted consumption Job instability and Environmental degradationto the second largest economy in the euro zone.
Ahead of the announcement, Mr Le Maire and other politicians urged buyers not to give Amazon their deal.
The Mayoress of Paris, Anne Hidalgo, as well as environmental organizations and trade groups distributed one Online petition with the title “Noël Sans Amazon” (“An Amazon-free Christmas”). Addressed to Santa Claus, it obliges signatories of a “#ChristmasWithoutAmazon,” dubbed the tax evasive Grinch that is destroying small businesses, jobs and the environment.
However, the virtual call to arms quickly fell victim to an online hack that overloaded the website with fake signatures sent from over 200 different servers, including hundreds on behalf of Jeff Bezos, Amazon’s CEO, who commented, “Sorry , not sorry Jeff. “
But Amazon’s influence in France – it holds around 20 percent of the French e-commerce market – is so great that other large retailers have been reluctant to move their Black Friday sales to Amazon.
After Mr Le Maire told the French Senate on Wednesday that it made sense to help small retailers by postponing Black Friday, Frédéric Duval, general manager of Amazon France, told a French radio station on Thursday Amazon listened to “government recommendations” and would postpone its online sales until December 4th to pave the way for broad consensus.
Still, efforts by French politicians to allay the anger of small businesses have reopened a wider controversy over Black Friday itself, which until a few years ago wasn’t even an event in Europe. It was heralded primarily by Amazon, which began to drive big sales in step with those in the United States.